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Totally Locally
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What is it?

Totally Locally was created in West Yorkshire, in the UK in 2009 by brand expert Chris Sands and business strategist Nigel Goddard. It has seen successes in towns like Hebden Bridge, West Yorkshire, recently profiled by UK national press as one of Britain's most "independent" thriving towns, Leek in Staffordshire where “The Totally Locally Effect” was shown on National TV as having a huge impact on the economy of the town, and Brighouse, recognised one of the top five most positively changed towns in the UK.
"Totally Locally isn’t anti-supermarket or anti-internet”, said Totally Locally founder, Chris Sands. “There is a place for all these things in our lives. It’s just highlighting how a small change in spending habits can make a huge change to Belper.  We have a choice to make the place we live that little bit better by just diverting £5 of our weekly spend back into our local economy.  And everyone wants their town to be great, don’t they?”.

Totally Locally Belper

We first came across Totally Locally at the launch in Matlock, organised by Transition Matlock, Chris (Totally Locally HQ), Helen (Transition Matlock) explaining the scheme to Ian (Transition Belper).
In 2012 Ian and Kathy went along to Townstock, Halifax for the official launch Totally Locally and with the help of Dean at 45 degrees we downloaded the campaign materials.
Over Christmas we spoke to the local independents to gather interest and started building a database of retailers wanting to support Totally Locally Belper. We decided to develop a Totally Locally Belper map ready for the start of the Arts Festival in 2013.

Independents retailers like Mark, Sundial Style and Charlie, Fresh Basil helped pull the map together.
Dean at 45 degrees did all the design work and Belper Town Council gave a grant to produce the maps.
In April 2013 9,000 maps were delivered to all the houses in Belper by volunteers from Transition Belper and by the retailers themselves.

In May 2013 Totally Locally Belper was launched with a Fiver Fest.


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